Start with Why

Original by S. Sinek, 2011Hamster_gagarin_linkedin
hamster writter This summary note was posted on 27 January 2024, by in Management #, #
  • Golden triangle: Why>How>What
  • People by why you are doing, not what you are you doing
  • The goal is to do business with people who believe what you believe
  • Behaviour is drawn by Why and How not What
    • Decision brain does not control language, thus explaining what does not help
  • Law of diffusion and innovation
    • The hardest thing is to get over the tipping point of early adopters to mass adoption