Start with Why

Original by S. Sinek, 2011

This summary note was posted on 27 January 2024, by Reinie in Management #innovation, #Why

Golden triangle: Why>How>What
People by why you are doing, not what you are you doing
The goal is to do business with people who believe what you believe
Behaviour is drawn by Why and How not What
- Decision brain does not control language, thus explaining what does not help
Law of diffusion and innovation
- The hardest thing is to get over the tipping point of early adopters to mass adoption

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