- Golden triangle: Why>How>What
- People by why you are doing, not what you are you doing
- The goal is to do business with people who believe what you believe
- Behaviour is drawn by Why and How not What
- Decision brain does not control language, thus explaining what does not help
- Law of diffusion and innovation
- The hardest thing is to get over the tipping point of early adopters to mass adoption
Start with Why
Original by S. Sinek, 2011
This summary note was posted on 27 January 2024, by Reinie
in Management
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